Hosting & Platform
Platform Comparison: WordPress, Patreon, & Udemy
While a dedicated teaching website is a MUST for your business, if you're planning on building online courses and/or hosting online lesson content, there are several choices you may want to consider. And in this lesson, I'll walk you through the things you'll need to know to make the best decision for your teaching business.
Professional guitarist, teacher & music education entrepreneur. Teaching since 2008.
If you're planning on having online lesson content or even full online courses, then you've got a choice to make.
As I covered in the previous lesson, WordPress is the way to go when it comes to your website in general, and with the OptimizePress and FluentBooking plugins, you have everything you need to run your entire online school if you want.
If you wanted to use Patreon, you could of course use that to deliver the lesson content instead, and you could even manage your subscriptions through Patreon (although there are more fees than doing it yourself on your website or by simply embedding PayPal subscription buttons in the HTML of your site).
OR, you could use a combination of BOTH Patreon and WordPress, since there's a special Patreon plugin FOR WordPress, where you can provide WordPress website access (and access to specific content) based on whether someone's subscribed to your Patreon and what tier of membership they're subscribed to there. (If you're tech-savvy, you can even build your own add-ons to extend it even further using their API.)
Additionally, if it's online courses you're aiming to create, then you may also want to consider a specialized online course website like Udemy where the users there are already looking for online courses. It's free to host your courses on Udemy, since they operate on a revenue share program. Basically, if people buy your course by using your coupon or referral link, you get to keep 97% of the revenue. If they happen to find the course on their own without using your coupon or referral link, you get to keep 37% of the revenue.
Components of a Teaching Business
Defining Your Niche & Target Student
Subscription vs. One-Off Lessons
Crafting Clear Cancellation & No-Show Policies & Providing Replacement Lessons
Advance Payment & Subscription Models
Your Teaching Website
Platform Comparison: WordPress, Patreon, & Udemy
Booking & Content Access Tools
Gear & Studio Setup
All Things Green Screen
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