If your goal is to get students locally, then there are a lot of ways to get this wrong from the outset. Here I'll introduce the principles of motivating your local prospective students to contact you & sign up.

Unless you live in a city full of aspiring guitar players, you probably also need to cast a wider net and promote your lessons online. Here we'll discuss the 3 main places to do this and the things you need to know about when using each one.

Optimizing your website and your content for search engines is more important than ever before. This lesson will bring you up to speed about everything you need to have in place for SEO for your business.

Forming a genuine and lasting connection with your students is paramount to their success and to yours as a teacher. Here I'll share some things to help keep you in that role and to exercise your role of mentor with responsibility and compassion.