Video Production

Gear & Studio Setup

To do certain things in your videos, you need certain gear & software. Some of it is even free. Here we'll discuss the bare essentials, along with some higher-end options you can go with (or upgrade to later).

Jason Aaron Wood
Lesson instructor:

Professional guitarist, teacher & music education entrepreneur. Teaching since 2008.

Gear & Studio Setup

You don't need the most amazing video studio setup to make great videos, but you DO need SOME equipment and software. Here are the 3 essentials:

The best possible audio quality
At least decent video picture quality (1080p resolution at least, if not 4K)
A neutral or cool-looking background behind you

Audio Quality

While it's possible to simply use the built-in microphone on a webcam, I advise against it. Those mics are designed to have built-in automatic LIMITING (that is, they turn down the volume of what they arbitrarily consider "background noise," which includes your guitar). 

This can result in the student not being able to hear you or your playing clearly.

This is why I strongly suggest getting a dedicated condenser mic. It can be a clip-on lapel mic, or something bigger like the Blue Yeti USB mic that I use.

Remember, you're teaching MUSIC, so SOUND quality really IS important.

Clear Electric Guitar Tone (on Windows)

The Ultimate Direct-to-Video Amp Tone Approach

For just doing Zoom lessons, if you have a decent mic (like the Blue Yeti above), then just having your amp in the room near you can be all you need. It may not be pristine sound, but it should be able to be clear enough.

However, if you want crystal clear audio for your guitar in videos, the best sound is to route your guitar audio so it goes directly from an amp modeling plugin to the sound source.

This is far more complicated than it should be, however, and requires several software programs and a recording interface: 

Recording Interface
You need to be able to plug your guitar directly into your computer, so for this you need a recording interface. I use a PreSonus AudioBox USB96 which works great and only costs $89.
Voicemeeter
From there, you need to be able to SUM your computer's various audio sources together into one audio source that you can output to your video recording software (OBS; see below). This is also where you'll set up a Send/Receive FX loop to run your incoming guitar signal into the amp modeler and back.

Depending on how many audio sources you need to combine, there are 3 versions: Voicemeeter, Banana, and Potato. (Weird names, I know.) I use Potato because it supports the most sources, in case I need them.
Cantabile Lite
This is a free program you can use to host (load) audio plugins to play through, including your amp modeler, and possibly any EQ or other effects you want to load and add to your guitar sound.

The Send/Receive from Voicemeeter is sent here and then routed back out.
Amp Modeling Plugin(s) & Effects
Now, Cantabile itself doesn't load or provide any sounds or effects, so you need to get some amp modeling plugins. There are loads of paid options out there (I personally use the Archetype Gojira by Neural DSP), but if you're looking for a great freeware option, then you can't go wrong with Emissary by Ignite Amps/STL Tones.
OBS Studio
For actually recording yourself on video, I recommend using OBS Studio, hands-down. This gives you the ultimate flexibility to create any kind of video you're imagining, lets you route your audio directly into it, record videos, trigger slick transitions between scenes on-the-fly, share your screen, and even show yourself over top of whatever you're sharing if you're using a green screen, since OBS comes with a built-in chroma key plugin. And it's open-source (that's what the O stands for in OBS).

This is exactly the setup I used for my ShredMentor LIVE! series from 2021 to 2023, and it continues to be one of the main ways I record videos when I want the audio to be crystal clear right out of the box.

Other Guitar Audio Options

A Two-Computer Setup

That said, lately, my audio setup is a little less complicated, but still more elaborate than most people's setup might be.

I have 2 computers involved:

A laptop running OBS, with the Blue Yeti mic and a Sony a6000 camera connected, where I record the mic-only audio and video.
A desktop computer with a USB recording interface, where I play into my amp modeler in stand-alone mode, and the studio monitors (speakers) are about 12 inches away from the Blue Yeti mic on the desk.

This is very similar to close-miking an amp, but is admittedly a little lower quality than the direct audio approach using Voicemeeter I described above. It's MUCH easier to set up, though, IF you happen to have 2 computers.

Also, you have to do an audio check each time before you begin recording your full video, to make sure that the guitar volume and your voice volume are at the right levels, since you're likely to turn your audio computer's volume up or down constantly over time, so each time you set out to record a new video, it will probably have been changed.

But, that said, although the audio quality is SLIGHTLY diminished using this method, this allows me to run various audio setups on my desktop computer without complicated configurations. 

Whether I'm playing a simple guitar amp sim, playing it along to beats and backing tracks in my browser, or playing back audio in my DAW, all it has to do is come out of the computer speakers and the mic will pick it up, so the flexibility that this gives me is worth the trade-off.

DAW Recording

Now for SUPER-POLISHED guitar tone, the best possible way is to record into a DAW while you record the video. (DAW = Digital Audio Workstation; this is multi-track recording software like Reaper, Cubase, Studio One, Pro Tools, Ableton, etc.)

You can record your voice AND the guitar at the same time (using an XLR mic instead of a USB mic; the Blue Yeti won't work here), and just have them on separate tracks in your DAW, or you can just record your guitar parts into the DAW, and use the USB mic to record your voice directly into OBS Studio.

Whichever way you do it, it's best if you wear headphones while recording your video (use in-ear earbuds if you don't want it too noticeable that you're wearing headphones). This way only the unplugged guitar is audible in the room and doesn't interfere with your voice being audible.

This lets you do a full professional mix on your guitar parts, and make them sound perfect even after the performance because you're only recording dry DI guitar parts, and running them through amp modeling plugins, so you can change your sound completely if you want to later.

However, this method FORCES you to import and align the guitar audio with the video's mic audio every time, so the video editing process becomes slightly more complicated, but not by much.

This is the method I used for my 201 ShredMentor Challenge of the Day videos, and the guitar tone was definitely clear and audible, and I was able to include accompaniment like beats and other instruments as needed for each idea, so the DAW approach gives you maximum musical flexibility.

"Barebones" and "Barebones Plus" Setups

Finally, for the simplest Barebones setup, you can simply put your amp close to where you are sitting and adjust the amp volume to match your voice volume (again, a quick test recording beforehand will be needed). You can use a compressor on the final volume after the fact to get the volume more even throughout the video if desired.

Now, for the Barebones Plus configuration, if you want to still keep this setup simple, but get more control over separating the amp volume from your voice so you can adjust the balance later, get a SECOND MIC and position that in front of your amp, and use your first mic for your voice.

The great thing with OBS is that you can record multiple audio sources & adjust OBS's settings so that the mics record onto multiple audio tracks, giving you more flexibility later.

Video Quality

Background/Backdrop

One important thing in video is your background. Generally, there are 3 main options if you want a professional look:

Hang a basic backdrop behind you (patterned or a solid color)
A really cool looking background (clean, darker than your foreground lighting so you stand out, with cool lighting)
Use a green screen and insert whatever background you can imagine (including solid colors, fake recording studios, AI-generated images, even video... the sky's the limit).

If you use a green screen, it's important to light it evenly so that it's a consistent shade of green across the entire camera frame. We'll cover more about green screens in this lesson.

Lighting

Having some decent photography lighting is kind of a must here. You're setting up a business specifically where you're going to be on camera all the time, and you need to be taken seriously. 

People don't just pay for "lessons," they pay for an experience. Give them one. 

It doesn't have to cost a fortune, either. 

For example, in my video setup, I have 2 sets of these, which I got from Amazon. They cost $29.99 a set, they are USB powered with adjustable brightness, and they even come with tinted filters if you want a more cinematic lighting.

I have 2 of them lighting me, and an additional 2 on the floor, lighting my green screen from below to help keep the shade of green consistent across the entire camera frame.

The main lighting on the green screen, however is simply a 5-bulb track lighting ceiling fixture from IKEA. Track lighting on the ceiling allows you to point the individual lights at the green screen as needed to distribute the light evenly.

The 2 lights that I have shining on me are actually mounted on special camera mounting clamps that I also got from Amazon, which I highly recommend. (I actually have 6 of these; they're incredibly useful!)

Occasionally, I'll set one of the lights that are shining on me a bit dimmer, in order to create slight contrast on my face as well. This is another cinematic photography lighting trick; if you're slightly facing to one side, the side facing away from the camera should actually be brighter. 

However, if you're facing the camera straight-on, either pick a side, or just light yourself evenly on both sides.

Beyond that, I generally just have a single lamp off to one side providing some gentle, warm lighting, and that's it. 

If you're not using a green screen, a lot of people in the YouTube growth niche recommend having one visible source of light in the background, like a single lamp, lava lamp, artsy light fixture, computer monitor, etc. It's not actually lighting your scene, but rather adding slight interest to your otherwise dark background and adding depth to your scene. 

In general, your background should be darker than you in order to keep you in focus, much like a spotlight on a performer on stage. They can SEE your background, but that contrast between you, the well-lit subject, and the background, helps you stand out and makes the scene look balanced and pleasing to the eye. 

Since I'm using a green screen, I don't bother with that, since I'm either using the lesson content itself as my background, or some slightly-blurred AI-generated recording studio image (so that I'm in focus).

Camera

Now, this one is kind of a big investment, and you can work up to it if needed, but I DO strongly advise that you invest in a good camera.

I got by with a basic wide-angle 1080p Logitech Webcam for YEARS, but my video quality got way better once I finally got a serious camera. After researching the best camera for YouTubers, I found that almost unanimously, the go-to model is the Sony a6000 ("alpha 6000"), with a Sigma 16mm f 1.4 Contemporary DC DN Prime Lens (Sony E Mount format).

The a6000 did come with its own lens, which I used briefly, but the Sigma lens has a 1.4 f-stop, which allows for that nice blurred background and clear subject, even in low lighting.

This configuration is basically THE YouTuber's go-to combo. 

I'm also powering my Sony a6000 with a dummy battery (a battery-sized charger that's actually plugged in) so that I don't have to keep dealing with recharging batteries, since my camera stays on the tripod on my desk 24/7/365.

Additionally, I am using an Elgato Cam Link 4K, which is an HDMI-to-USB converter, and connecting the camera to it using a micro-HDMI-to-HDMI cable I got from Amazon. The CamLink is a somewhat pricey but vital component here, so that your computer can receive your camera's signal and you can use software like OBS Studio to record yourself (or live stream, or take pictures, or all 3).

So all together, this IS a rather expensive upgrade, but again, it's worth every penny because it will help you be taken seriously.

OBS Studio for Recording Your Videos & Screen Captures

For recording yourself, as well as compositing scenes with backgrounds, reference visuals, on-screen tablature and diagrams, or anything else you envision yourself using in your videos, OBS Studio is THE answer, hands down. 

It's free, too, and it's insanely powerful. And by running your camera first through OBS, and then activating OBS's "Start Virtual Camera" function, you can feed the camera signal directly into other software, like Zoom for your online lessons.

One huge OBS tip I'll share with you here is this: use NESTED SCENES. You simply set up a scene that has everything you need for, say, audio sources, and then instead of manually adding all of those audio sources to every other scene, you just add the Audio Sources scene, itself, to each other scene. 

This not only saves time, but keeps your sound consistent across every scene you have set up. You can do this with your camera source, too, and just add it to every scene as well, so that you can focus on everything else that will make each scene as impactful as possible.

You can also download and install the free OBS Blade app on your phone and/or tablet and smoothly switch scenes on-the-fly, off-camera. Alternately, you can install the obs-midi plugin for OBS, plug in some type of MIDI controller to your computer, and use that to switch scenes.

One final tip for OBS: if you're going to have footage or images that you frequently use again and again, install the Downstream Keyer plugin for OBS. This lets you put that footage in its own scene, then add those scenes to a special window where you can toggle the footage to just show up over top of your current scene and then go away again, and that can all be assigned to whatever hotkeys you want.

Video Editing Software

Then ultimately, there's the editing stage.

I personally tend to use Vegas for video editing, primarily because I've used it for over a decade and I can work fast in it. And for special visual effects that go beyond what Vegas can do, I use Adobe After Effects (mostly for stylistic text and animations).

That said, most people tend to use either Adobe Premiere or DaVinci Resolve for editing. There's no right answer though - it just comes down to choosing one you can trust (aka, with all the features you need, aka one of these 3, most likely) and then really learning your software. Know your tools!

That said though, I've learned over time how to save some time in editing by putting some of my graphics and effects (and even some animations by using the Move Source plugin) right in OBS Studio and recording them straight into the original footage. This saves a bit of effort when it comes to editing.


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Defining Your Niche & Target Student

Subscription vs. One-Off Lessons

Crafting Clear Cancellation & No-Show Policies & Providing Replacement Lessons

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Your Teaching Website

Platform Comparison: WordPress, Patreon, & Udemy

Booking & Content Access Tools

Gear & Studio Setup

Talking On Camera

All Things Green Screen

Quick Editing & Export for Web

In-Person vs. Virtual Formats

Efficient Content Reuse

Assigning Practice & Homework

Improving Teaching Away From Lessons

Teaching Different Skill Levels

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Online Promotion: YouTube, Social Media & Your Email List

SEO for Your Business

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