Lesson Delivery

Efficient Content Reuse

Creating content takes a significant amount of time. Creating it in such a way that it can be reused is essential for leveraging your time, amassing referral incentives, and much more, so it's important to streamline your content to be modular and reusable.

Jason Aaron Wood
Lesson instructor:

Professional guitarist, teacher & music education entrepreneur. Teaching since 2008.

Efficient Content Reuse

This is one of the easiest things to overlook — until you find yourself having to re-shoot a video lesson you've already made because you unwittingly said something in the video that made it too personalized to the person you were making it for at that moment.

So in this very short lesson, I'll cover the dos and don'ts of reusable content creation.

Do

Speak in second-person singular
Make the lesson all-inclusive, not dependent on having covered some other material first (in case you haven't taught them that yet)
Include links to any supporting files (PDFs, tablature, diagrams, etc)
Be succinct in your explanations and demonstration. 
Try to get it done in 1 take if you can, to avoid editing, especially if you're recording the replacement lesson DURING the lesson time when you would've otherwise been teaching it in person.
Create an Unlisted YouTube playlist and add ALL of your replacement video lessons to it so you can find them again when needed.

Don't

Don't mention anyone's first name in the video or title
Don't mention the previous lesson (unless you purposely filmed a series and there are other video lessons you will have sent them first)
Don't ramble on trying to make the lesson any longer than it takes to explain, demonstrate, and assign take-aways and what to practice until next time. (ie, Don't try to make this as long as the 1-hour lesson it might have been made to replace!)
Don't publish it online as PUBLIC — keep it UNLISTED on YouTube
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Components of a Teaching Business

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Defining Your Niche & Target Student

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Subscription vs. One-Off Lessons

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Crafting Clear Cancellation & No-Show Policies & Providing Replacement Lessons

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Advance Payment & Subscription Models

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Your Teaching Website

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Platform Comparison: WordPress, Patreon, & Udemy

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Booking & Content Access Tools

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Gear & Studio Setup

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Talking On Camera

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All Things Green Screen

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Quick Editing & Export for Web

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In-Person vs. Virtual Formats

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Efficient Content Reuse

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Assigning Practice & Homework

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Improving Teaching Away From Lessons

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Teaching Different Skill Levels

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Local Outreach & Flyer Design

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Online Promotion: YouTube, Social Media & Your Email List

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SEO for Your Business

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Teaching Philosophy & Student Connection

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